Target readership profile

Target Readership

   

This magazine is targeted mainly at women due
to its elegant font and the soft pink, white and grey colour
scheme. This is stereotypically a more feminine style that is
more likely to attract the attention of women.

Due to the demographic group due to class and age
 is more likely due to be targeted
at more middle class readers because of it's mid range
price and slightly more sophisticated strap lines
such as the Oscars and Fashion week. The age
range would be to young adults from about 18-25
as the main image is someone young people
will still be interested in but some of the
strap lines are targeted at a slightly more mature
audience.

Because of the psychographic segmentation, this
magazine is more targeted at aspirers and mainstreamers. This is because the magazine is including straplines and a photo of well know events or a person, this appeals to mainstreamers as they are more attracted to well known features. The mention of 'trends' and 'best dressed' applies to the target audience of aspirers as they well be interested in the materialistic side of the magazine including latest trends and appearance. The carefully thought out design which is quite simple but very attractive also appeals to aspirers as they are not necessarily looking directly at content but are easily swayed into buying the magazine by the first appearance of a classy and fashionable image.

Due to the demographic groups I think that this magazine is mainly targeted at young (16-25) males who are most likely to be working class to lower middle class. This is because the magazine has the main colour scheme of blue red and white which is typically a more masculine colour scheme, this is accompanied by bold and big fonts and a masculine and serious photo. Overall a tough and manly feeling is created, appealing mostly to men. I also think it will appeal to younger males as the music mentioned is prominently listened to by younger males who are stereotypically in a lower social grade to more middle class people who, as a majority, appear to be more attracted by more sophisticated and mature music and style.
I also think this magazine is more likely to appeal to black males as the rappers mentioned and cover photo are something this demographic group are largely drawn to as they may easily relate with them or things they make music about.
Because of the psychographic segmentation, the target readership of this magazine seems to appeal more to succeeder's and aspirers. I think this will directly appeal to succeeder's as VIBE is a brand are well known for exploring and researching many different social groups and ethnicities, these are the types of well known, caring and prestige brands they are attracted to. These rappers mentioned are also recognised for their confidence as well, another thing this psychographic would like to relate to.
This also appeals to the target readership of aspirers due to the big persona and charisma created by the strap lines and image on the cover, a feature this group are usually drawn to. 

85% of readers are between 17-24, 75% were African American males, 62% of readers were employed.

          Due to the floral patterns and predominately pink colour scheme, the main demographic group this is targeted at, is females because it is more likely to appeal to them furthermore this magazine also more likely to have the target readership of young females, around 16- early 20s. This is because the main image and straplines is about idols who are mostly popular around this age range. This younger age group goes hand in hand with the social grade this magazine is targeted at, who are most likely going to fall between middle class and lower middle class because they are likely to still be at school or living at home as they are buying a magazine that is targeted at a less mature and sophisticated group than a more upper scale branded magazine would be.

Looking at different psychographic groups, I think that the target readership is explorers, aspirers and possibly succeeder's. This would appeal to succeeder's as although the magazine is mostly mentioning pop music and various artists, there are straplines based on making money and how artists have built their success over time, this is the goal orientated and work ethic this psychographic group are interested in, so it may appeal to the younger section of this group as these stories are still mixed with popular celebrities. This also appeals towards explorers and aspirers as the magazine is a light hearted indulgence for young people who are likely to idolise and want to be like the people this magazine features.

71% of readers are between 17-25 and 82% are new college graduates or students.