In house style planning



In house style designing

For my colour scheme I have chosen pastel colours as this was the most popular colour choice in the survey and fit an indie magazine the best. To vary the colour scheme and to make it not so repetitive I'm going to use a variation of shades of these colours like shown. I think I will stick to the lighter colours as back grounds or as boarders of the page that can fade into the background. However for the body copy I will just stick to black text as it is easier to read whilst using the colour scheme in texts like straplines, the masthead or pull quotes.

For the straplines on the front cover and inside the magazine I want to use a font that is bolder and a bit more informal than the ones used for the main body of text as it needs to be something more eye-catching and exciting but I still want it to fit the soft and elegant aesthetic of the magazine. I think the font I am most likely to use is 'Broadway' as it is bold and noticeable but also has a more elegant appearance, which fits to common font style in indie magazines, compared to a bold font like 'Bauhaus 93'. The informality is important to me as the personal side of the magazine is something that was popular with my target audience, so I therefore want to make as many aspects of the magazine give off this personal impression.

 

 

 

Visual features.

 

 

One feature I would like my magazine to have is a page number in black in quite a large and bold font like this. I would like to put it to the bottom left of each page because it will be easy to quickly find a page from the content but it also is something a bit different from a lot of magazine styles and I think it is one of the better and sharpest looking ways to label the pages.

 

 

 

 

 

 

 

 

For the layout of the articles I also want to include a set design. I have decided to keep it to 3 side by side columns down each page whilst also leaving room for at least 2 pull quotes on each page. I have decided to frequently include pull quotes as the target audience for this magazine were mostly interested in personal interviews and other indie music magazine fans will want to read something new and different. Pull quotes will make this new and personal interviews very clear and apparent whilst also appealing to the readers more than just a big body of text would without them.

I would also like to include a logo in the top left hand corner of each double page. I would like the logo to link to one of the two possible mastheads, 'unique' or 'indi'. I will do this by either having the letter 'U' or 'I' in a bold font to the top of the page. I have been inspired by Q magazines 'Q' logo as I think it is a reminder of the magazine name to the reader and eventually becomes distinguishable on its own to readers, creating a good advertisement and recognisable house style

These are some possible fonts for the logo.
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